My first goal with this Protein, after using so many others on the market, was to create a product that is easy on the stomach. For years I was so careful with my diet only to have continued stomach cramping and bloating. I had almost accepted discomfort as a way of life. After discovering that my symptoms were from artificial sweeteners, I chose to create my own protein with only natural ingredients. This Protein also tastes amazing, is easy to bake with and of course Macro-Friendly. I hope you love it as much as I do.